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The Wellness Industry

Ironically, of the $2 trillion we spend on health care in this country, which represents one-sixth of the U.S. economy, most has very little to do with health.

“Health” is defined in the dictionary as, “being sound in body, mind or spirit,” but what we call “health care” has a very different focus, and would more appropriately be called the
sickness industry.

Sickness industry: Products and services provided reactively to people after they contract an illness, ranging from a common cold to cancerous
tumors. These products and services seek to either treat the symptoms of a disease or eliminate the disease.

Wellness industry: Products and services provided proactively to healthy people—that is, those without an existing disease—to make them feel even healthier and look better, to slow
the effects of aging, or to prevent diseases from developing in the first place.

I stumbled upon the wellness industry in the 1990s, as so many do,
through an experience with my own health. For 10 years (against medical advice) I had put off getting expensive knee surgery. Finally, I started taking a dietary supplement called glucosamine—and within a year the cartilage was repaired. The surgeon was positively amazed when he examined my X-rays; I no longer needed the operation.

This experience piqued my interest; I wanted to find out what else my surgeon and my other medical providersdidn’t know. I also noticed that people were spending more on new things such as exercise programs and fitness coaches, supplements and organic foods, alternative medicine and anti-aging therapies. I began to research this field and soon arrived at an amazing conclusion: This new and emerging industry, which only a decade ear earlier had hardly existed, was already a $200 billion
business.

This represents an extraordinary economic opportunity. The millions of people spending billions of dollars to further their wellness represent a new and growing economic sector who
are eating and living healthier than anyone ever before in history. They are primarily wealthy people who, as they start to have money, start looking for ways they can be healthier—outside the medical establishment. Today, for example, this sector spends over $70 billion annually on vitamins and food supplements.

Who are these people? Mostly baby boomers: prosperous people from the ages of 40 to 60. Baby boomers are the first generation in history who refuse to blindly accept the aging process. They are also a powerful economic force; they represent only 28 percent of our population—yet this group and their spending represents 50 percent of our economy.


Until recently, marketing to baby boomers had been all about how to help them remember what it was like to be young—oldies music, retro clothes, and 50s-styled automobiles. Now, it has gone a step further. Today, boomers are starting to buy things that actually make them younger in terms of having a healthier body, more acute senses and a sharper mind!
And this industry has only just gotten started. Most people don’t even know such products exist, and as more learn about wellness, the sector is exploding.

In 2000, when I first began to study this trend, I was stunned to discover that wellness in America was already a $200 billion industry. Today, only a handful of years later, it has
already doubled to become a $400 billion business! By the year 2010, just five years from now, it will have become the next trillion-dollar industry.

In the last decade, many of the people who had achieved new wealth made their fortunes in computers. In this decade, many more will be making their new fortunes in wellness.


source: Success from Home Magazine Dec 2005
THE EMERGING INDUSTRIES OF WELLNESS AND NETWORK MARKETING
ARE COMBINING TO CREATE TODAY’S —AND TOMORROW’S—NEW WEALTH.
BY PAUL ZANE PILZER

Background study of USANA

SOLID COMPANY

USANA Health Sciences was founded in 1992, and has successfully navigated through those critical first five years--a period in which over 90 percent of new companies fail.

USANA has been rated among the fastest growing companies traded on the NASDAQ for the past several years. A consistently solid financial performer, the company has shown a profit in each year of its existence.

The company is publicly traded on NASDAQ (ticker symbol: USNA), and currently offers USANA Products products in the U.S., Canada, the United Kingdom, the Netherlands, Australia, New Zealand, Caribbean, Puerto Rico, Hong Kong, Taiwan, Japan, Korea and recently opened business in Singapore and Mexico.

USANA Reviews: Business Opportunity

Note: If you want to visit any of the websites referenced below, open a separate window and simply copy-and-paste the URL (website address) into the address bar of your browser or into any search engine.

Business Week named USANA to its Top 100 Best Small Business List in 2004 (USANA was #9) and 2005 (USANA is #3).
http://www.businessweek.com/pdfs/2005/0523_hotscore.pdf

MLM Review: "This is one of the strongest companies we've seen so far when it comes to online support, product development, management, financial strength, and international opportunity."
http://www.MLMReview.com

MLM Insider: Rated the #1 network marketing company by the MLM Insider's Distributor Choice Awards seven (7) years in a row.
http://mlminsider.com/bestcompanyresults2004.htm

Explode-Your-MLM.com: Rated #1 based on specific criteria.
http://www.explode-your-mlm.com

Forbes Magazine named USANA to its most recent "200 Best Small Companies" list. We are #16 out of 200.

Motley Fool: Hosts of a popular financial radio show, the investment advisors at Motley Fool recommended USANA Health Science in their exclusive subscription newsletter, Hidden Gems, stating, "The company's financial statements are things of beauty."
http://www.fool.com

SmartMoney.com - Describes USANA Health Science as "A model of efficiency." http://www.smartmoney.com/stockscreen/index.cfm?story=20040805intro

Investors Business Daily: USANA Health Sciences was prominently featured in a Investors Business Daily article.

ConsumerDemocracy.com - "I have been surprised various times by something I didn't know about the company - and it has always been a positive! Products AND business setup highly recommended."
http://www.consumerdemocracy.com/phelp/cd4/showPosRev2B.aspx?pageId=202568&catId=9769
&category=Vitamins%20&%20Nutritional%20Supplements


Robert Allen, author of #1 New York Times best-selling books, Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire, has this to say about USANA Products and the business opportunity, "I have discovered the perfect home-based business. It's not real estate, but it's just as powerful. It takes little time or risk. It's so simple, anyone can do it. You could be earning an extra stream of quasi-residual income in as little as 90 days from today. I've never seen a faster, simpler way to create streams of income."

Motivational speaker and author Dr. Denis Waitley explains why he encourages you to consider the USANA opportunity in his article, How to Survive and Thrive in the 21st Century.


Now it's your turn to find true health and financial freedom. Take the time to learn the USANA story, try the products, and start reaping the rewards of a solid, financially rewarding business.

Contact me with your questions and to find out how you can get started today.